A 21-second pitch for climate action
Australia glows orange on this map: We have outstanding winds and sun.
And more, we have minerals, like iron ore.
So, Australia can act on climate, and
… we can become a renewable energy superpower.
Wins for our climate, industry, jobs and prosperity.
Keep it brief in a discussion or interview
This superpower vision is a complex topic, especially for lunchtime discussions, interviews, and TV panel shows like Q&A, so it helps to argue for it briefly.
Here’s a 3-minute pitch, which includes some half-minute pitches that could stand alone.
A 3-minute pitch for the superpower vision
We face a climate emergency and need to act now to protect ourselves, our children, and our environment.
Renewable energy superpower
Fortunately, by acting now, we can also grasp a prosperous future with sustainable industries and jobs.
Powered by our cheap renewable energy, we can radically expand our industrial base, for example, steel production, and become a renewable energy superpower. However, if we are slow, others will grab this opportunity.
(After 32 seconds, you’ve introduced the superpower vision. For a fuller description, see the free, 87-page “Renewable Energy Superpower” report by “Beyond Zero Emissions”.)
Price, reliability and emissions
Our states and companies have made some amazing progress towards this superpower vision, showing that the vision is realistic. And this progress has brought benefits. Look at what’s happening in South Australia.
Renewables now generate 60% of South Australia’s electricity use:
- reducing expensive gas generation,
- reducing the state’s wholesale electricity prices,
- increasing electricity reliability, and
- cutting emissions.
We can repeat this in other parts of Australia.
(After 66 seconds, you’ve got a part pitch that could stand alone – about renewables displacing gas, and the beneficial movement of price, reliability, and emissions.)
Industrialise with renewables
Renewables kept the South Australian Whyalla steelworks from closing in 2017:
- saving 1,300 jobs,
- stopping Whyalla from becoming a ghost town,
- saving a proven and efficient way of exporting renewable energy, as our steel exports also export any renewable energy used to make the steel, and
- opening the way for Whyalla to become one of the largest steelworks in the world with zero-emissions steel production: sustainable world-scale industry with a long-term future.
Australia is the world’s largest exporter of ores that need energy-intensive processing. Now, our cheap renewable energy will allow us to refine more of these minerals here.
(After 1-min 40-sec, you’ve also included benefits to jobs, community, industry, and energy export.)
Wide support for massive renewable expansion
Renewables have broad support, including from the South Australian Liberals who are planning:
- a massive expansion of renewables to five times the state’s electricity usage, and
- energy export via a new hydrogen and ammonia industry.
Like South Australia, the other Liberal state governments, NSW and Tasmania, also have ambitious plans for renewables. These plans leave the Federal Coalition’s continuing attacks on renewable energy looking increasingly bizarre.
(After 2-min 13-sec, you’ve included some surprisingly ambitious plans promoted by some conservative politicians. This indicates the broad support for renewable energy and its export.)
Vast commercial plans to export energy
Sun Cable is progressing an amazing plan to supply 20% of Singapore’s electricity from the Northern Territory via a submarine cable.
Also, there are over 30 plans for green hydrogen, including vast plans by Fortescue and the Asian Renewable Energy Hub.
A green-energy gold rush
This is the start of a green-energy gold rush, and, arguably, Australia is becoming a renewable energy superpower, despite the Federal Coalition. Our progress shows that the superpower vision is realistic, and the benefits show it would be good for jobs, security, and prosperity.
We need to urgently push ahead with this transition before other nations grasp these opportunities.
(That’s a 2-min 58-sec pitch, but the initial 66 seconds can stand alone, so I could call it a 1, 2, or 3-minute pitch. The point is, it’s a brief pitch for an inspiring, multifaceted vision.)
- A 21-second pitch for climate action
- Keep it brief in a discussion or interview
- A 3-minute pitch for the superpower vision
- Brief, good news, evidence-based argument
- Support for each of the above assertions
- A brief pitch challenge
- Other progress towards the superpower vision
- Solution feedback cycle: Vision, progress, & benefits
- Problem feedback cycles: Global heating
- Organise a talk on Australia’s progress
- A poster promoting these brief pitches
- Slogans presenting vision and progress
- Climate change evidence
- Convergence: The basis for scientific confidence
- Site Purpose
- Site Author: Andrew Gunner
Brief, good news, evidence-based argument
The above pitch rests on Australia’s (1) surprising progress towards the superpower vision and (2) the resulting benefits. This means that it is both good news and evidence based.
We no longer need to push for action just by warning of fires and floods – because climate action now offers prosperity and security.
Support for each of the above assertions
Here’s a slightly longer, 4-minute version of this pitch.
It shows links to articles supporting each of the above assertions.
A brief pitch challenge
What’s your brief pitch for your vision of a sustainable Australia, a pitch you could use in a discussion or a radio interview?
This website is still evolving, and I’d welcome your feedback via my contact page. I’d be particularly interested if you have a short, sharp pitch for your vision.
Other progress towards the superpower vision
There are many other examples of our progress that you could use in a pitch.
- State governments are powering into renewable energy
- Companies are leaping at renewable energy opportunities
- Renewables are bringing investment in local mineral processing
- We’re already exporting renewable energy
- We’re supplying renewable energy equipment & solutions
- Driver: Renewable energy costs plummeting & big batteries
- Driver: Australia’s renewable energy advantages
Solution feedback cycle: Vision, progress, & benefits
The above pitch promotes: (1) an attractive vision of a sustainable Australia, (2) our progress towards the vision, and (3) the resulting benefits. The pitch focuses on reinforcing our progress towards a solution and generating hope, involvement, and enthusiasm.
By contrast, climate scientists and many others urge climate action by warning about climate change fires, floods, drought, and death. Warnings are necessary, but they’ve left so many people in fear, denial, and despair. That’s why the example pitch focuses on generating hope and reinforcing our progress to get more progress.
“Vision popularity”, “progress towards the vision”, and “benefit” can form a self-reinforcing feedback cycle.
|More popularity for the superpower vision|
|More benefits||More progress towards the vision|
While this self-reinforcing feedback cycle is dominant, more progress leads to more benefit, which leads to greater popularity of the superpower vision, which leads to more progress and so on. In South Australia, there’s:
- a vision of increasing renewable generation to 500% of local demand.
- progress, like reaching 60% renewables, and
- benefit, like retaining their steel industry, an industry with a long-term future as it’s moving towards zero-emissions steel production.
We are seeing a rush of developments, and this self-reinforcing feedback cycle is gaining strength: a green energy gold rush is underway.
Problem feedback cycles: Global heating
While the above “progress feedback cycle” can increase climate action, there are many feedback cycles that amplify global heating. In these cycles, global heating causes further global heating. Unfortunately, our high levels of greenhouse gases are force-feeding these vicious climate feedback cycles.
|More global heating||More melting of ice containing methane|
|More greenhouse gasses||More methane in the air|
In the above cycle, heating releases methane which increases heating. These sorts of vicious heating feedback cycles could end life as we know it on our planet, so we need urgent climate action.
For more see, The critical danger: amplifying feedback cycles.
Organise a talk on Australia’s progress
My presentations on Australia’s progress towards the superpower vision have excited people who’ve been discouraged or tuned out of the forever climate wars.
A poster promoting these brief pitches
Here’s a poster promoting these brief pitches for Australia becoming a renewable energy superpower
Slogans presenting vision and progress
Climate change evidence
Convergence: The basis for scientific confidence
- urge action on climate change, and
- present “amplifying feedback” as a tool for understanding climate change and as a general organising principle.
Amplifying feedback cycles are driving change all around us; this led to this website’s name, “Feedback Reigns”.
Site Author: Andrew Gunner
- I worked in the petrol and petrochemical industries as an operations researcher for 20 years after gaining a science degree,
- worked as a counsellor for 17 years, gaining a Master of Social Work by research into my counselling practice, and
- have urged climate action on this website since 2009.
- For more, see my background and amplifying feedback.
Image Source: The global map of wind and solar potential is from the “Beyond Zero Emissions” 2015 publication “Zero Carbon Australia: Renewable Energy Superpower”.
Updated 7 June 2021